Entermedia was the leading music video and creative production house in Kosovo. I built and ran the creative operation — concept development, direction, team management, pre-production workflows — across 84 productions over four years.

All award-winning. The scale demanded a systems approach: repeatable pre-production templates, a reliable crew structure, and quality control that didn't depend on any single person. This is where I learned that creative excellence and operational discipline are not opposites.

Air Prishtina needed brand presence during Euro 2016 without a TV-sized budget. The approach: a real-time content system built around match events — pre-produced templates activated live throughout the tournament. 30-day campaign calendar. Rapid-response approval workflow enabling same-hour publishing.

The result: over one million video views at €0.0004 per view — against a TV equivalent of €150 per night with no measurable reach data. The methodology was presented at Komfo Summit 2016 in Copenhagen.

Separately, the Air Prishtina website was rebuilt in collaboration with DigitasLBi — designed for simplicity and modernity.

CALL SOUL is Munich's Breaking Bad-themed cocktail bar. Joined in December 2022 to own marketing and strategy — building brand storytelling, content systems, and experiential concepts from the ground up.

The signal moment: a feature on taff, ProSieben's flagship lifestyle TV magazine — Germany's highest-reach show of its kind. That's the kind of earned media that money can't buy directly. It comes from having a brand story worth telling and knowing how to get it in front of the right people.

The "Kosovo Young Europeans" campaign was Saatchi & Saatchi's major production in Kosovo — the largest the country had ever seen. Over 200 crew members. International production standards.

I served as Casting Director and Second Assistant Director, responsible for finding and managing talent and supporting the AD team across the full shoot. Working at this scale, with an international agency at the helm, was a defining early experience.

Solaborate had already proven crowdfunding viability with HELLO 1 — raising 1,300% of goal in 2016. HELLO 2 was the expansion: four new communication devices in a more competitive market.

My role as Creative Director was to translate hardware features (4K, end-to-end encryption, multi-platform integration) into campaign storytelling that converted backers — not just interested visitors. The campaign significantly exceeded its funding target.

Speeex Group operates across four distinct business units, each with different audiences, tones, and objectives. I was brought in to build coherent brand and campaign infrastructure across the group — without homogenizing the individual brands.

The work covers end-to-end strategy, content governance, structured content calendars, and storytelling frameworks tailored per subsidiary: BPO, EdTech, telemedicine, and consulting.

promptbro.io is a live, working AI-enhanced marketing tool built using Claude Code, Supabase, GitHub, and Vercel. Concept to production deployment in days.

The point isn't the tool itself — it's the proof of concept. A senior marketer with genuine AI fluency can compress what used to take a team and a sprint into days of focused building. That's a different kind of capability than knowing how to write a ChatGPT prompt.